On Monday, Amazon announced that Alexa, which is the digital voice assistant, completes three years in India. Amazon India celebrated its anniversary and says that the customers in India interacted with Alexa in English, Hindi and Hinglish (mix of English and Hindi).

In 2020, the interactions with Alexa went up by 67 percent compared to 2019. Amazon also confirmed that the customers interacted with Alexa on different things like playing music, setting alarms, smart lights and appliance controlling, real-time updates on cricket scores and various real-time info.

Amazon India announced that for the third anniversary, an offer woo new customers to pick up Alexa powered speakers. From February 15, customers for 24 hours will have offers on Echo Devices, attractive smart home bundles and others.

Amazon also confirmed that more non-metro city customers bought an Alexa powered Echo speaker which helped push Echo speakers’ reach to non-metro customers who now account for more than 50 percent of the country’s Alexa users.

The company released a statement saying, “Alexa users are located around the corners of the country and form equal population in metros like Delhi, Mumbai, Bangalore as well as smaller cities like Spiti, Bundi, and Gadchiroli. From over 85 percent pin codes, customers purchased Echo smart speakers in 2020."

Amazon, while sharing the insights from the Indian market, added that the customers in India expressed their love to Alexa 19000 a day with phrase -"Alexa, I love you". It added asking of "Alexa, marry me" around 6,000 times per day.

Alexa users requested popular songs like Shaitan Ka Saala, Muqabla, and Aankh Marey, which were the most requested Bollywood songs in 2020.

In the previous year, Alexa debuted on the Amazon shopping app for Android, where it said serving 5.8+ lakh requests per day for search for products, best deals, and music.

In addition, customers in 2020 requested Alexa for controlling a smart home gadget 8.6 lakh times every day, and Alexa answered to over 43000 animal sounds requests via the Wild Planet Skill every day in 2020.

The country head for Alexa, Amazon India, Punnesh Kumar on its third anniversary said, “Whether it is the Echo device in the living room, 100+ Alexa built-in devices or the favourite smartphone, it is heart-warming to see users across age groups find value and adopt Alexa in their daily lives. For us, it’s always Day 1 as we learn from our customers and continue to add new features, improving Alexa's understanding on topics that matter to users locally.”